Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes.
With this week's half-percent rate cut from the Federal Reserve, agents are hoping sellers will finally get off the fence and loosen up some inventory to get the market moving.
We've weathered the worst of our industry's perfect storm, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Now it's time to get geared up for what's next.
Falling mortgage rates should help boost home sales by nearly 10 percent next year, but in the meantime, inventory shortages and affordability challenges are keeping a lid on sales in many markets.